The approach - which has been incredibly well-received by dealers and other trade show attendees - grows out of the need for social reconnection.
I wanted to display solutions and show how our products are threaded into those solutions.”
As Crestron’s CSO John Clancy (then EVP) noted last year just after one such show, “I really wanted a conscious effort around a new style, a new look, and then secondarily, a new way to present it. There’s been a distinct, intentional effort to shift the Crestron booth from a collection of “black boxes” to a presentation of integrated solutions. There’s been a through-line when it comes to Crestron’s presence at trade shows over the last few years:
